This Cannabis SEO Guide will educate and empower you to create successful cannabis content. In addition to providing technical guidance, this guide will give you context and advice specific to cannabis. Whether you are a cannabis product maker, marketer, or writer, you will get a comprehensive understanding that will set you up for success. Before diving into the nuts and bolts of cannabis SEO, this guide will give you some background information and legal information that will help you better understand the audience, the products, and the regulatory and legal environment that you’ll be working in.
The FDA has withheld from classifying CBD under its regulations. This means that CBD is not a dietary supplement and cannot be marketed as such.
What Not to Say About Cannabis
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When writing about cannabis, especially CBD, it is extremely important to account for legal considerations. Be sure to read these two articles to get a deeper understanding of what regulators will take issue with:
Conclusion: Starting Your Cannabis SEO Journey
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Study your topic, define your brand, define your audience, and set a goal
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A “therapy” or “therapeutic” substance must be FDA regulated and approved. Epidiolex is one of the only cannabinoid products that meets these criteria (for limited pharmaceutical applications). Therapeutic and therapy are protected words that are explicit to products with FDA approval for medical uses.
There are a few different types of service agreements cannabis content writers commonly work with. These include hourly, by-the-word, and by-the-project. Billing frequencies are usually monthly or bi-monthly. You will want to negotiate these terms with your client and write them up in a service agreement.
Chandra, S., Lata, H., & ElSohly, M. A. (Eds.). (2017). Cannabis sativa L.-botany and biotechnology. Springer.
Content Plan Example
Finally, one last thing to avoid in CBD marketing is CBD recipes. The FDA prohibits adding CBD to food. People do it anyway, after all, there are tons of CBD drinks and cannabinoid edibles on the market. Are they legal? Not entirely, but the FDA has yet to enforce action against CBD drinks, gummies, chocolates, and the like. However, you should not write CBD recipe blogs or put recipes on your website.
No mixing CBD with food
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Before moving on, it is important to understand some definitions and terms used in SEO.
Identifying SEO Topics
Relaxing
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Stylistic Considerations
Buying a Cannabis Greenhouse
Keyword: Words that people use in search engines
How to Identify SEO Keywords………………….. 10
Have a food safety lawyer review labeling and dosage-related information
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So how do you describe the effects of cannabis? You need to get creative and use words that describe a feeling. Examples include:
“FDA is aware that unapproved cannabis or cannabis-derived products are being used for the treatment of a number of medical conditions including, for example, AIDS wasting, epilepsy, neuropathic pain, spasticity associated with multiple sclerosis, and cancer and chemotherapy-induced nausea.
Paying a Cannabis Content Writer
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There are also great online tools for reviewing writing for passive voice. You will want to write in an active voice as much as possible.
To familiarize yourself with the style of writing we have in mind, you can view some of these blog posts: [insert links to examples of content you desire]
“Organic” is a serious legal claim that MUST be backed up with documentation. There are many unaccredited agencies offering to “certify” organic hemp. However, if they are not accredited by the USDA, their certification is meaningless! You are responsible for proving that your product is organic if you make that claim. That means fact-checking the farmers that are selling you their “organic” hemp.
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APA is the most common citation style, but others can be used if desired as long as you keep it consistent