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Is Cannabis Actually an Effective Treatment?
Most FDA violations come from making medical claims about products. The term “medical claims” is broader than direct claims like, “CBD tincture relieves pain.” In addition to claims about medical effects, “medical claims” also encompass claims about dosage, certifications, and classifications of products.
Only capitalize “sativa” and “indica” when it is the first word in a sentence.
Tunnel greenhouses
Artisanal CBD products
Topic paragraph text
CBD tinctures
Underlining or color changes are not recommended due to potential clashes with the formatting of anchor text in the WordPress theme settings on certain websites
General content should cover sub-topics of your website and specific topics such as information on specific products, addressing common customer questions, and reporting on news and announcements.
Make sure line spacing height and use of indentations is consistent throughout the content and throughout the website.
“72% of internet users seek out health information using an internet search engine.”
Orphan Content: Content that does not link to other internal content or webpages
Cannabis and the FDA: Important Writing Considerations
FTC blog language guidance for CBD writing.
Answer the questions that people Google
Chandra, S., Lata, H., ElSohly, M. A., Walker, L. A., & Potter, D. (2017). Cannabis cultivation: methodological issues for obtaining medical-grade product. Epilepsy & Behavior, 70, 302–312.
Content Plan Example……………………………. 13
Crafting Cornerstone Content
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Left justified
For H3 headers (sub-paragraph headers)
–FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD)
Topic paragraph text
The Writing Sample should be completed and delivered within 72 hours (three days).
How Can You Talk About CBD Dosage?……. 5
“Given the rise in cannabis use within the U.S. and the reliance on the Internet as a source of information, considerable efforts are needed to provide accurate on-line cannabis education to minimize harms and maximize benefits for individuals and society.”
Cannabis greenhouse operating costs
The main keyword is used in the first sentence of the article
Media reports (may or may not be paid sponsored content)
Don’t make medical claims
AI can lie! Always fact-check claims!
Sub-Headings: Heading 2 and Heading 3 formats
National Academies of Sciences, Engineering, and Medicine (NASEM) “The Health Effects of Cannabis and Cannabinoids: The Current State of Evidence and Recommendations for Research” is the official US report on cannabis that summarized what is currently known about the use of cannabis to treat health and medical conditions. Kruger, et al. (2020) compared this report to the 151 medical and health conditions that were mentioned by internet content as being treatable with cannabis.
Evergreen Content: Content that is regularly updated to ensure it is still relevant
Use “marijuana” not “marihuana” unless it is a direct quote or specific to a keyword
FDA blog language guidance for CBD writing.