Cannabis legal compliance in marketing

local seo

Cannabis legal compliance in marketing

Nutrient dosers

Images

The text is broken up with headers tagged as H2s, then H3s and H4s if needed

SEO: Search Engine Optimization (SEO) identifies the elements of content that search engines rank and leverages those elements to drive organic website traffic

Creating a Content Plan

PubChem (https://pubchem.ncbi.nlm.nih.gov/)

References……………………………………………….. 21

92% of sites suggested using cannabis for specific health or medical conditions

Cornerstone content should encompass the major themes and topics of your website. These themes and topics are often very general keywords with very high competition for search rankings, so you need to say a lot about them and say it well. A good practice for identifying cornerstone content topics is to create a flow chart or outline.

“Therapeutic” CBD and Hemp Flower

Midwest

East Coast

brand awareness

How to Identify SEO Keywords

greater goods gummies relax

Spacing and indentations

“Understanding of cannabis is generally modest among the general public. Medical cannabis users have remarkably low to moderate knowledge of important aspects of cannabis such as medical effectiveness, cannabinoid content and effective dosages, and effective harm reduction techniques.”

The result is a comprehensive knowledge base that engages and educates consumers while attracting website traffic. You can actually see this project at hortitechdirect.com to see how the end result was executed. The last step in your content plan should be to keep a schedule of when to update articles. For cornerstone content, this should happen once or twice a year. For general content, you can update them less frequently. In either case, you should plan an annual SEO audit of your website to make sure everything is kept fresh. One great way to do this is to assign employees to read blog articles and provide feedback as part of their training. This helps to identify issues and areas for improvement and also educates employees so they can provide better customer care and have a deeper understanding of the business.

brand awareness
product pages

product pages

Social media content

These goals can be archived by creating content that is driven by keyword research and published with proper technical formatting. Here is a brief explanation of these three key elements.

Read competing content to get an idea of what your content should cover but DO NOT copy their content- make yours better

Cannabis SEO

Marijuana online reputation management

cannabis marketing

“Start low and go slow” is one practical and accurate recommendation. Starting at low amounts of product and slowly increasing (titration) has been recommended in some CBD research. It is vague and not too helpful, but it isn’t inaccurate. It should also be mentioned that if someone takes too much CBD, they will likely feel side effects.

-Torgerson, et al. (2020)

The headers have AP Style capitalization (capitalizemytitle.com)

Here is an example of using a topic list to identify keywords:

Supplemental lighting for cannabis greenhouses

internal linking

Lastly, the product gets diluted so much that it does not likely deliver a significant dose to have activity. The bioavailability of CBD when eaten/drank is very low, estimated to be around 6% (Millar, et al. 2020), so in addition to dilution, only a very small ineffective amount actually makes it to the bloodstream. Since you aren’t a pharmacist or doctor, you should not try to advise people on dosing their food with CBD. However, CBD recipes essentially do just that (and they do it poorly).

Crafting General Content……………………….. 12

Maybe a good place for a list:

When writing content, you’ll need to do some research on the topic itself. To do this you should turn to sources that are very trustworthy. Not only that but since you will likely be linking to these sources, you need to be sure they do not compete with your own business. Here are some guidelines to keep in mind:

Keyword Research: Identifies the words and phrases that people are searching for

AI content can be detected, in the future, search engines will likely improve algorithms so AI content will be less valued than original content