Here is an example of the Dope SEO Style Guide that is given to content writers. When working with hired content writers, they will typically provide you with the content in a Word document or Google document so actual formatting (font, size, color, etc.) is not too critical as the WordPress theme will typically update these aspects.
Personal anecdotal experiences
The internet has become a ubiquitous tool for every industry. A business simply cannot exist without an online presence. In addition to playing an essential role in business, the internet also plays a crucial role in education. In this context, the public gets online seeking out products and information. Search engines, especially Google, are the most popular way to find what they want. That means businesses need to have an online presence that is visible through search engines.
Google Seach Console https://search.google.com/search-console/welcome?hl=en
People still want and need to know
After finding keywords, there’s three main steps to complete before you start writing cannabis content:
-Kruger, et al. (2020)
Cannabis SEOCBD “Recipes”………………………………………… 7
1.15 line spacing
Use scholar.google.com to find open-access articles from scholarly sources
Types of greenhouse plastics
AI is good for article filler like introductions to articles and paragraphs but you still need to do the work to give the article its “meat and bones”
Always avoid terms like, “treat,” “cure,” “therapy,” and “therapeutic,” that suggest CBD or cannabis is a medical product.
Never ask for or provide unpaid custom writing or “samples”
Your Audience: What Do People Know About Cannabis?
C
LED lighting
Avoid the term “weed”
The main keyword is not used more than 30 times, to avoid keyword stuffing
Sub-Topic B
The FDA’s Stance on Hemp-Derived CBD as a Dietary Supplement (Part 2)
Differs from person to person
The end of this article is just the beginning of your cannabis SEO journey. It is good to start this journey by creating your content plan, identifying your major keywords, and creating a style guide. With these starting elements in place, you can decide what elements to take on yourself and what should be hired out to a freelance writer or SEO agency. You will also want to make sure you have your marketing budget and marketing priorities planned before reaching out. Freelancers and SEO agencies can be the most effective when you have clear goals for them to meet.
Cannabis trimming supplies
Inorganic Website Traffic: Website traffic driven by paid advertising
Always avoid terms like, “treat,” “cure,” “therapy,” “therapeutic,” that suggest CBD or cannabis is a medical product. Attribute “observations,” “study findings,” “[source] claims/found/suggested that…”
SEO Definitions………………………………………….. 9
Likewise, if a product claims to be “GMP,” it must be registered as such with the FDA. This requires independent certification, but without a registration number from the FDA you cannot make any GMP-related claim! When it comes to wholesale and white-labeling, the product ceases to be GMP unless the seller/final brand of the product maintains those GMP conditions. This means also registering with the FDA.
Introduction paragraph text
A
You could throw in a quote:
The article uses active voice instead of passive voice
Packaging should comply with Dietary Supplement FDA requirements, however, you should not claim or imply to actually be a dietary supplement or any other type of FDA-regulated product
What Not to Say About Cannabis………………… 4
Identifying SEO keywords is an essential step in writing effective content. Doing good keyword research ensures you have a solid basis for your content marketing plan. It is also important to keep doing this research over time. That’s because people’s interests change, and also Google search algorithms change. Here is an overview of how to identify SEO keywords:
Step 1: Background
If you are in need of hiring highly skilled cannabis content writers, you will want to get a writing sample. From a client perspective, you can always re-work writing samples into your blog. From a cannabis content writer angle, you are doing a guaranteed paid project. So, writing samples are win-win. Below is a hiring exercise for cannabis content writers. You are free to use and adapt this writing sample exercise. It is a great tool for hiring content writers and educating new content writers on good habits. When using this template, be sure to customize it, fields that are bracketed in red will require you to customize them.
Let’s talk about technical formatting now that you understand how to identify your audience, generate content topics, and find keywords. The technical side of SEO can be the most difficult to perfect, but it has a huge influence on making your content visible to search engines. The most basic aspect of technical SEO is ensuring your content is written in the proper style. For this, you will want to create a style guide that will give your website a consistent appearance.
Mechoulam, R., Parker, L. A., & Gallily, R. (2002). Cannabidiol: an overview of some pharmacological aspects. The Journal of Clinical Pharmacology, 42(S1), 11S-19S.
Here are some provided references that can be found using Google Scholar:
So who is doing this writing? Most articles don’t even have authors or citations. However, if you go on freelancer platforms such as Fiverr or Upwork, you’ll quickly learn who is writing this content. Most content writers are freelancers. Some have marketing experience or education, but most are self-taught.
Consider the massive amount of health and medical information that you find on the front page of Google. Virtually none of the sites you see first have information that is written by a doctor or person with any medical training. But what you do find is information that answers the search query from websites with high domain ratings and near-perfect data structure.
Water-soluble and nanoemulsion CBD preparations do exist. If you are making edible cannabinoid products, you should consider using these preparations for better product quality. At the end of the day, just don’t bother with CBD recipe blogs though.
Overall, the writing sample does not need to be more than 750 words and should not exceed 1000 words. A minimum of 500 words is requested. The formatting template above may be helpful to use as a template. Your individual topic and keyword target will vary. You will want to keep them in mind as you write. For a great guide on how to use SEO keywords, you can go to Moz. In addition to your assigned keyword, you can use related keywords to really beef up your SEO. You can find related keywords simply by entering the keyword target in the google search bar. The phrases that come up below will be related keywords and long-tail keywords.