92% of sites suggested using cannabis for specific health or medical conditions
Cornerstone content should encompass the major themes and topics of your website. These themes and topics are often very general keywords with very high competition for search rankings, so you need to say a lot about them and say it well. A good practice for identifying cornerstone content topics is to create a flow chart or outline.
“Therapeutic” CBD and Hemp Flower
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These goals can be archived by creating content that is driven by keyword research and published with proper technical formatting. Here is a brief explanation of these three key elements.
Read competing content to get an idea of what your content should cover but DO NOT copy their content- make yours better
“Start low and go slow” is one practical and accurate recommendation. Starting at low amounts of product and slowly increasing (titration) has been recommended in some CBD research. It is vague and not too helpful, but it isn’t inaccurate. It should also be mentioned that if someone takes too much CBD, they will likely feel side effects.
-Torgerson, et al. (2020)
The headers have AP Style capitalization (capitalizemytitle.com)
Here is an example of using a topic list to identify keywords:
Supplemental lighting for cannabis greenhouses
Additionally, it is useful to explain bioavailability to customers. Bioavailability is the amount of a product that actually makes it into the body when consumed. Remember, you are not a doctor or pharmacist, but when selling or marketing cannabinoid products it is best to have some understanding of how they actually work in the body. To better understand CBD dosage, CBD bioavailability, and CBD side effects, it is strongly recommended to read these three scholarly research papers:
DO NOT rely on AI content, be original and put in the work to get results that last
Rejuvenation, Invigorating
Another research paper titled “Public interest in Cannabis during election season: a Google Trends analysis (Torgerson, et al. 2020)” points out that interest in cannabis and the demand for online information about it is growing while medical professionals remain reluctant to provide the public with that information. There are many unfortunate reasons that doctors aren’t talking about cannabis, but the ethical take-away is that your marketing content can easily be misunderstood as health advice by the general public, or worse, the US Food and Drug Administration (FDA).
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“The current study found that information related to medical cannabis on the Internet is abundant, generally positive, but lacking in the depth and detail that would ideally inform medical treatment. Over 150 different health and medical conditions were suggested for treatment by cannabis, yet only 4% of the conditions mentioned have substantial empirical support.”
How to Identify SEO Keywords
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“Understanding of cannabis is generally modest among the general public. Medical cannabis users have remarkably low to moderate knowledge of important aspects of cannabis such as medical effectiveness, cannabinoid content and effective dosages, and effective harm reduction techniques.”
The result is a comprehensive knowledge base that engages and educates consumers while attracting website traffic. You can actually see this project at hortitechdirect.com to see how the end result was executed. The last step in your content plan should be to keep a schedule of when to update articles. For cornerstone content, this should happen once or twice a year. For general content, you can update them less frequently. In either case, you should plan an annual SEO audit of your website to make sure everything is kept fresh. One great way to do this is to assign employees to read blog articles and provide feedback as part of their training. This helps to identify issues and areas for improvement and also educates employees so they can provide better customer care and have a deeper understanding of the business.
Have a food safety lawyer review labeling and dosage-related information
CBD lotion
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So how do you describe the effects of cannabis? You need to get creative and use words that describe a feeling. Examples include:
“FDA is aware that unapproved cannabis or cannabis-derived products are being used for the treatment of a number of medical conditions including, for example, AIDS wasting, epilepsy, neuropathic pain, spasticity associated with multiple sclerosis, and cancer and chemotherapy-induced nausea.
Paying a Cannabis Content Writer
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When writing about cannabis, especially CBD, it is extremely important to account for legal considerations. Be sure to read these two articles to get a deeper understanding of what regulators will take issue with:
Conclusion: Starting Your Cannabis SEO Journey
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