Organic Website Traffic: Unpaid website traffic driven
Mechoulam, R., Parker, L. A., & Gallily, R. (2002). Cannabidiol: an overview of some pharmacological aspects. The Journal of Clinical Pharmacology, 42(S1), 11S-19S.]
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The paper “A content analysis of internet information sources on medical cannabis (Kruger, et al. 2020)” illustrates the tension between conventional medicine, the interested public audience, and content marketing. They point out that medical cannabis users put more trust in medical cannabis than in mainstream healthcare and are less likely to seek information from healthcare providers. They also report on where this demographic is getting their information and what sources they are putting trust in.
Your writing sample should be written in a [Google Doc], and submitted via a link to it. Be sure you have a [Google account, and familiarize yourself with the Google Drive and Google Doc] interface if you haven’t used it before.
Cannabis SEOSocial media content
These goals can be archived by creating content that is driven by keyword research and published with proper technical formatting. Here is a brief explanation of these three key elements.
Read competing content to get an idea of what your content should cover but DO NOT copy their content- make yours better
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The text is broken up with headers tagged as H2s, then H3s and H4s if needed
SEO: Search Engine Optimization (SEO) identifies the elements of content that search engines rank and leverages those elements to drive organic website traffic
Creating a Content Plan
PubChem (https://pubchem.ncbi.nlm.nih.gov/)
References……………………………………………….. 21
Lastly, the product gets diluted so much that it does not likely deliver a significant dose to have activity. The bioavailability of CBD when eaten/drank is very low, estimated to be around 6% (Millar, et al. 2020), so in addition to dilution, only a very small ineffective amount actually makes it to the bloodstream. Since you aren’t a pharmacist or doctor, you should not try to advise people on dosing their food with CBD. However, CBD recipes essentially do just that (and they do it poorly).
Crafting General Content……………………….. 12
Maybe a good place for a list:
When writing content, you’ll need to do some research on the topic itself. To do this you should turn to sources that are very trustworthy. Not only that but since you will likely be linking to these sources, you need to be sure they do not compete with your own business. Here are some guidelines to keep in mind:
Keyword Research: Identifies the words and phrases that people are searching for
AI content can be detected, in the future, search engines will likely improve algorithms so AI content will be less valued than original content
Topic paragraph text
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Finding SEO Keywords for Free
The headline options are between 40-60 characters
74% of the conditions claimed to be treatable with cannabis are not even acknowledged by the NASEM report
Your writing is your client’s property, self-plagiarism is still plagiarism
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Researching Content Topics…………………….. 14
It is vitally important to remember that your cannabis content has a second audience behind your consumers. This audience is the FDA, the agency that regulates consumable products and pharmaceuticals. Understanding their regulation and authority is of vital importance because an FDA warning letter will live right next to your website in search results! It can also carry financial consequences great enough to put you out of business.
1% of conditions have moderate evidence for cannabis/cannabinoid treatment effectiveness
FDA blog language guidance for CBD writing
Longtail Keywords: Phrases that people use in search engines
The main keyword is inserted in at least one H2
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Additionally, it is useful to explain bioavailability to customers. Bioavailability is the amount of a product that actually makes it into the body when consumed. Remember, you are not a doctor or pharmacist, but when selling or marketing cannabinoid products it is best to have some understanding of how they actually work in the body. To better understand CBD dosage, CBD bioavailability, and CBD side effects, it is strongly recommended to read these three scholarly research papers:
DO NOT rely on AI content, be original and put in the work to get results that last
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Another research paper titled “Public interest in Cannabis during election season: a Google Trends analysis (Torgerson, et al. 2020)” points out that interest in cannabis and the demand for online information about it is growing while medical professionals remain reluctant to provide the public with that information. There are many unfortunate reasons that doctors aren’t talking about cannabis, but the ethical take-away is that your marketing content can easily be misunderstood as health advice by the general public, or worse, the US Food and Drug Administration (FDA).
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“The current study found that information related to medical cannabis on the Internet is abundant, generally positive, but lacking in the depth and detail that would ideally inform medical treatment. Over 150 different health and medical conditions were suggested for treatment by cannabis, yet only 4% of the conditions mentioned have substantial empirical support.”