Cannabis content marketing

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The conclusion has a call to action

Analyze the keywords, and study their intent, relevance, and competition

Please read through this entire exercise. There are many helpful links and resources that will help you create the best writing sample possible.

-Kruger, et al. (2020)

Table of Contents

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Cannabis website optimization

All cornerstone content should also be evergreen content. This means that you need to have a schedule for actively updating articles to ensure they are relevant. Updates should include adding links to new content and updating technical SEO as new search features and changes to search algorithms arise. This helps cornerstone content retain and improve its search ranking. None of your content should ever be orphan content. Orphan content is a sign that you have deviated from your content plan and this type of content will be virtually invisible to search engines.

Answer the Public https://answerthepublic.com/

Introduction

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Ranking: Position a website shows up in when searching related keywords on a search engine, where everyone is competing to reach the first page of search results

H2 to be formatted with a font of Calibri, ‘black’ color, size 16 and bolded

Cannabis SEO Content 101

Analyze the competition

Likewise, a writer may ask a client if they have any references from previous freelancers

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Body: “Normal text” (use ctrl+shift+v to paste without source formatting)

FTC blog language guidance for CBD writing

Body Text

The FDA’s Stance on Hemp-Derived CBD as a Dietary Supplement (Part 1)

Someone would want to click on these if they saw them on Google (use power words)

If you are not already familiar with the legal status of your topic, take some time to do so. This is especially important when talking about CBD.

Differs based on product formulation

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General Content: Shorter articles (500-1200 words) that cover sub-topics and news and link to the cornerstone content

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Living soil

Claiming that cannabis products are organic is a HUGE no! Even if the product is cultivated using organic practices, it CAN NOT be called “organic” and you should not try to mince words when it comes to organic classification.

In WordPress, images have alt tags that use keywords to describe the image

You can see how this content plan ensures that there is no orphan content. As each general content article is written, it can be linked to the cornerstone content article. The general content articles that are lettered are bigger subtopics, so these should all have 800-1200 words. The general content that is bulleted has more specific topics likely to discuss specific products, these should have 500-750 words.

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Google Search Bar https://www.google.com/

Have I read other blogs on this client’s site to get an understanding of their style?

You can also use Keywords Everywhere, Answer the Public, or Moz to do free keyword research. You’ll notice that some keywords are single words and others are phrases. These phrases are called “longtail keywords.”

In return for this writing, you will receive payment on individually agreed-upon terms

Hiring Tool: SEO Content Writing Sample for Cannabis Content

Color should mostly be black